Let's start by chatting with our experts. Seasoned YouTube posters might also find value in this article, where I synthesize YouTube's encoding recommendations, advice from several compression experts, a look at presets from common encoders, and the results of my own tests, to provide specific advice about how to configure your video for optimal quality and the most efficient upload time. If confusion about the best way to post videos on YouTube was part of the reason, you're reading the right article. At this point, if you're not posting your videos on YouTube, it's more appropriate to ask, 'Why not?' Many companies, including Deloitte and IBM, use YouTube to host the videos posted on their own corporate websites. When YouTube started, poor video quality and a young audience caused many organizations to ask, 'Why bother?' Today, many Fortune 100 companies have their own corporate YouTube channels, as does the AARP.

In 2011, YouTube had more than 1 trilllion views, or around 140 views for every person on Earth. According to YouTube's FAQ, over 800 million unique viewers visit YouTube each month watching over 3 billion hours of video. According to one source, in February, 2012, YouTube accounted for 75.9% of all visits to video-related websites, with AOL Video and Hulu tied for second with 2.8%. If we didn't live with YouTube's scale on a daily basis, and somehow seemingly take it for granted, it would almost be too big to imagine.

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